Living in the digital age is exciting, isn’t it? I imagine our predecessors in the Stone Age felt the same sense of euphoria after they discovered the many uses of fire that we now feel whenever some new technology emerges that makes our lives easier, better and more fun.
“Oooh! Hey guys! Look what I made!! Let’s call it fire…”
“Ooooh! Hey guys! Look what I made! Let’s call it Skype…”
Living in the Digital Age means we can gather and disseminate news and information at speeds never seen before, and for once, Africans have not been left out on the wrong side of the divide. We have embraced social media like a pair of too-small khaki school shorts on a secondary school boy’s buttocks, and as such, our diverse cultures and talents are being seen and recognized in unprecedented ways. Just a few weeks ago, “tweaa” was trending worldwide on Twitter, and British news anchors were fixing and twisting their lips to get the “tsch” sound at the beginning of the word just right. It was a moment of personal pride for me.
But what does “tweaa” mean? They would ask. What can we compare it to?
Well of course, there is not definitive answer. Tweaa, like ugali, exists all on its own. It’s unique. Ghanaians grappled to find something in Western linguistics that would help our European friends understand it better.
“It’s like ‘rubbish’ or ‘nonsense’.”
“Kind of like ‘pshaw’.”
Ah. What were these lies these men were telling the international media? It’s none of these things! It’s TWEAA!!! It was annoying, so I did what I do when other things irritate me: I turned on Star Trek and refocused my attention on Patrick Stewart’s tight pants.
It is only recently that I have become more aware of the trend to compare the African human experience to that of the supposed superior Western one. I wouldn’t mind if these were one off instances, but it is pervasive inclination, now turned a rule. It has become the norm to hold up something African and juxtapose it to something American…as if this African cloth, song, shoe, literature or what-have-you cannot exist on its own merits.
In Ghana for example, Majid Michel has been dubbed “Ghana’s Brad Pitt”. Joselyn Dumas has been nicknamed “Ghana’s Oprah”. At her recent reading in Atlanta, Chimamanda recounted how her American agents fretted over how to market her to the US audience because she is so unique.
“We don’t know what to DO with you,” they said. She remarked her surprise, mulling over her belief that American publishers did not have much faith in the reading American public.
When you’re an African, you become accustomed to being compared to some higher Western standard. In time, I think you become numb to it. But once in a while, a comparison so absurd and so hurtful prods you in the backside that it jerks you out of your sleep, and this week, the BBC did the unthinkable:
Now, let me be clear. I don’t care too much for WizKid (although that Caro song is my JAM). His fervent #TeamLightSkin stand has high school girls all over Nigerian bleaching their skin and dying in order to achieve some ungodly, unnatural standard and I despise him for it. However, I will not sit by and allow ANY African artist to be compared to Just Bieber. How possible?!? This is a gross injustice, a diss and an insult that parallels no other. To quote Edith Faalong “WizKid is NOT Nigeria’s Justin Bieber. He is Nigeria’s WIZKID.”
Full stop; the end.
Will there ever come a day when Africans are recognized for the merits of the art and innovations we produce? What will it take? I am of the view that if we are always trying to make ourselves and everything we do marketable to “them” we will never truly achieve the prominence we so deserve and are capable of. Chimamanda said something to address this at the reading I attended which I thought was so profound. An audience member asked her if she thinks of US audiences when she writes her books. Her answer was a resounding “no”.
“When Faulkner was writing about Mississippi, I don’t think he ever imagined a Nigerian girl would be sitting down to read it and possibly loving it, but I did. In the same turn, I don’t think my ancestral Nigerian village is any less important or relatable than his small town in Mississippi.”
Comparison analysis in culture is nothing new, and is still as sinister as it has ever been. African Americans have endured similar experiences throughout their history in the country, culminating in the phrase ‘credit to one’s race’ whenever one did something considered exceptional. Nat King Cole, Jackie Robinson and Diahann Carroll were all considered ‘credits to their race.
Have you ever had your work compared to something else as an inferior standard? Are there examples you have seen in the media that give you pause? Do you think it’s not such a big deal to have African culture compared to Western culture? Discuss! ↓