Oh my gosh.
I was so giddy when I heard the news that a new airline would be offering service to Ghana. 6 or so years ago, when Delta began offering direct flights from NY to Accra, it was a huge deal. No longer would we be forced to be routed through Europe with 4-8 hour layovers, confined to the 8 walls of the terminal. You could leave NY at 8 am and be in Accra by noon local time the next day.
The Delta began to play the rough.
What didn’t they do to show their scorn for we hapless Ghanaian travelers? Lost baggage, stolen personal items, canceled flights, missed connecting flights, and trekking us from one gate at one end of the airport only to be told the plane was at the other end and we’d have to trek back to board became the norm.
I’ve only flown Delta twice. During its first year of service, the first plane I took was top class, and the service was brilliant. The second time I flew Delta the plane was being held together by spit and tape and the stewardesses made it a point to let me know they hated my stinking guts and that they were only there to serve my black heathen African arse because it was their job, not their pleasure. So I quietly took my money to Lufthansa; and although I had to endure an 8 hour layover with 2 toddlers, I was welcomed aboard and treated like a valued customer.
Every Ghanaian I know hates Delta. Now that United is joining the frey, lets hope that they have taken a few lessons from Deltas impending demise. Ghanaians are extremely fickle, and not renown for brand loyalty. We switch cell phone and internet providers like we change underwear. However, when we find something that works, we stick with it. A 12 hour flight and $1400 (at a minimum) per ticket is nothing to sneeze at. If United can keep up its customer service, ensure we don’t miss our connecting flights and manage to make us feel welcome, they will reap the benefits of a loyal customer base. There is nothing Ghanaians love to do more than to give our money to white people.