On early Monday morning, a member of the Plett health and wellness community published a request for bloggers to bid on a writing position he had available for his organization. The opportunity to write for a genre I’d never focused on before – drug rehabilitation – intrigued me. Unfortunately, I was thinking (and quoting) in terms of dollars and summarily out priced myself from the running. But that’s okay. I think my loss was to someone else’s gain…specifically to the gain of the five companies I’ll be featuring on Mind of Malaka in the coming days.
In submitting my bid, I did a quick Google search for my name and up popped several links to articles I’ve written for various media outlets and blogs. I have fixtures on plots of e-real estate all over the place! I believe this somewhat pervasive (and positive, for the most part) online presence is what piqued the seeker’s interest in my skill set. I was able to point to numerous examples of my work and demonstrate value. There can be no denying that in this digital age, online penetration is its own form currency. I didn’t get the job, but what if I could use my blog – my OWN e-real estate – to give other people the kind of boost I’ve worked to procure over the years? So that’s what I did.
I woke in the early hours of the morning the next day and tweeted to my followers, asking them to send me a synopsis of their projects, passions and/or products. I would promote them here on the site. Mind of Malaka has a strong and loyal reading, and I know that this community doesn’t exist to boost my ego alone. I truly believe God and Google have allowed this space to grow for the purposes of giving back in some way. I try to use my blog to do social good whenever the opportunity presents itself, and now WE – as a community – have the chance to use it to provide an economic edge for entrepreneurs coming off the starting block.
Advertising is expensive. Exposure doesn’t come cheap. And in this age of aggressive capitalism and quid pro quo, it appears that everyone is looking for what they can get out of the most mundane interaction…some sort of return on investment. While M.O.M. isn’t Marie Claire or Humans of New York (Brandon has singlehandedly driven record sales for dozens of small business owners via his blog), I would humbly like to offer this space in a broader effort to provide publicity for these passionate men and women you will see starting next week.
I wanted to give the venture a catchy name… like Pimp Your Product™ …but then that brought to mind all sorts of unsavory images. MOMverstising was the next, safest thing. It’s okay. You can laugh. 🙂
Are you excited? I am too! As these entrepreneurs and creative are featured, I’d beg you to share their profiles on your personal social media platforms. You never know if someone is looking for just the thing they have to offer. Plus, with the holidays and Libra season upon us, you may be the conduit for a fabulous the gift idea or your new favorite brand. We’ll all find out together come Monday!